Media & Partners

Bulle media partners: joining the ecosystem

April 7, 2026 4 min read
By Clément Etoré, Founder of Bulle

On traditional platforms, investigative articles representing weeks of work get less visibility than a 30 second provocative video. Bulle reverses this logic entirely, offering media outlets a space designed for quality journalism to thrive.

What Bulle offers media outlets

Bulle was designed from day one so that quality informational content is promoted, not buried in viral noise. Here is what sets Bulle apart for media partners.

In depth articles get real visibility

On Bulle, recommendation algorithms are transparent and publicly documented. A long form article has just as much chance of being recommended as a breaking news alert. The system does not favor short or inflammatory formats: it evaluates content quality, relevance to the user, and diversity of sources consulted. Media outlets are no longer hostages of an algorithmic black box.

A verified audience, zero bots

Every Bulle user undergoes identity verification. Counted views are real views, interactions are authentic, and the audience genuinely consists of engaged readers. For a media outlet, this is a considerable difference: your metrics reflect reality, not inflated numbers.

73% of female journalists face online violence UNESCO / ICFJ, 2020
83% of people don't trust social media for news Kantar / La Croix Barometer, 2024

Journalist protection: proactive moderation

73% of female journalists face online violence in the course of their work. Insults, death threats, coordinated harassment campaigns: traditional platforms largely let it happen. Bulle takes a radically different approach with proactive moderation. Toxic behavior is detected and sanctioned before it escalates. Journalists can practice their profession without fearing for their digital safety.

Professional tools and revenue

Ethics charter: a mutual commitment

Media outlets joining Bulle commit to the platform's ethics charter, inspired by the Munich Charter (1971). In return, Bulle commits to a fundamental principle: never algorithmically alter a media outlet's visibility based on its editorial positioning. Whether a publication leans right, left, generalist or specialist, its content is treated identically by the algorithms. Diversity of viewpoints is a strength, not a problem to be solved.

Editorial neutrality guaranteed. Media outlets publish in full independence. Bulle distributes in full neutrality. This mutual trust distinguishes the Bulle ecosystem from platforms where rules change at the whim of commercial interests.

How to join

The onboarding process is simple and guided.

  1. Get in touch: send an email to contact@shabon.fr introducing your media outlet, your editorial line, and your expectations.
  2. Editorial committee validation: the Bulle team reviews your application, verifying compliance with the ethics charter and the editorial quality of your content. This is not a political filter but a professional validation.
  3. Guided onboarding: once validated, you receive personalized support for setting up your Professional account and enabling cross posting.

Conclusion

Media outlets need platforms that respect them, not platforms that use them as bait to sell targeted advertising, throttle their reach to force payment, or let their journalists get harassed. Bulle offers transparent algorithms, a verified audience, proactive moderation and a business model that rewards real work. For media outlets that share these values, the Bulle ecosystem is the obvious choice. Contact contact@shabon.fr to get started.

Frequently asked questions

How can a media outlet join Bulle?

Simply contact the editorial team at contact@shabon.fr. A committee evaluates the application based on editorial quality criteria and compliance with the ethics charter. Onboarding is guided and cross-posting to other platforms is free.

Does Bulle protect journalists from online harassment?

Yes. Mandatory identity verification for commenting, proactive moderation, and a zero-tolerance policy toward harassment create a safer environment for journalists than traditional platforms.

Does Bulle's algorithm favor certain media outlets?

No. Bulle's algorithm is transparent and does not favor any publisher. Recommendations are based on content quality and user preferences, not financial partnerships or paid placements.

Clément Etoré

Clément Etoré

Founder of Bulle, SHABON

LinkedIn

Your media outlet has a place on Bulle

Join an ecosystem where quality journalism is valued, the audience is real, and journalists are protected.