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Privacy Policy

Bulle Application

Version 3.0 • Last updated: March 31, 2026

Shabon places the utmost importance on the protection of your personal data and the respect of your privacy. This Privacy Policy transparently informs you about the collection, use, and protection of your data.

Compliance: GDPR (EU 2016/679), French Data Protection Act (Loi Informatique et Libertés), Digital Services Act (DSA), ePrivacy Directive

1. Data Controller and Data Protection Officer

Data Controller

SHABON
Simplified joint-stock company (Société par actions simplifiée)
Share capital: 19,191 euros
Paris Trade and Companies Register (RCS): 993 549 971
SIRET: 99354997100014
Registered office: 10 rue de la Paix, 75002 Paris, France
Email:

Data Protection Officer (DPO)

In accordance with Article 37 of the GDPR, Shabon has appointed a Data Protection Officer.

DPO Contact:

2. Personal Data Collected

2.1. Account levels

Bulle offers several account levels depending on the data you choose to provide and verify. Each level unlocks additional features and modifies usage restrictions. To view the features and restrictions of each level, see Section 4 of the Terms of Use.

Standard Account (mandatory)

Minimum data required upon registration:

Important: Standard-level users are automatically subject to the strictest restrictions (content filtered for under-15s, usage limitations).

Verified Account (phone verification)

In addition to Standard Account data, you provide:

This level unlocks access to 15+ content for users who have declared they are over 15, and additional features (reactions, content filtering).

Certified Account (full identity verification)

If you are over 16, you can certify your account through one of the two following methods, at your choice:

Option 1 — Stripe Identity (all countries): you present an official identity document (national identity card, passport, or driving licence) along with a selfie. These documents are processed exclusively by our certified provider Stripe Inc. and never transit through Bulle in clear form.

Option 2 — France Identité (French electronic national identity card): you authenticate via the official France Identité application, a public service operated by the ANTS, which securely reads your identity card. Bulle is connected to this service under a service agreement signed with the ANTS. We have chosen to request only the strict minimum: your date of birth (to verify the minimum age of 16) and an anonymous identifier specific to Bulle, which cannot be correlated with any other service.

We do not request or receive your name, given name, place or country of birth, address, email, photo, nationality, gender, or any information about your identity document.

Purposes: identity verification ensures your actual age, adjusts accessible content accordingly, and prevents the creation of multiple accounts with the same identity (protection against impersonation and ban circumvention).

Regardless of the method chosen, Bulle does not retain any civil identity data. No document, selfie, biometric data, name, given name, or place of birth is stored in our databases. Only a technical encrypted identifier, which reveals no personal information, is kept to confirm that the verification took place and to prevent the same person from opening multiple accounts.

Bulle Avenir Account (semi-professional creator)

Reserved for Certified users aged 16 or over who have been approved by the Editorial Committee as part of the Bulle Avenir Programme. Full conditions are set out in the Terms of Sale.

In addition to Certified Account data, we collect:

Professional Account

Reserved for invited creators and media selected by Shabon, or Bulle Avenir Creators who have progressed. Adults (verified 18 years minimum) holding a Certified Account. Remuneration requires 1,000 subscribers, of which 500 must be Certified.

In addition to Certified Account data, we collect:

Professional creators: Professional creators are subject to a supplementary agreement that governs the specific conditions for publishing and any additional data processing related to their activity.

Advertiser Profile (Ad Service)

Available to Certified and adult users (18 years minimum) wishing to broadcast a promotional video. Full conditions are set out in the Terms of Sale.

In addition to Certified Account data, we collect:

2.2. Profile data (optional for all)

Regardless of your account level, you may enrich your profile with:

Note: This data is entirely optional and may be modified or deleted at any time from your settings.

2.3. Automatically collected data

2.4. Data generated by your use

SENSITIVE DATA: We do NOT intentionally collect sensitive data (racial origin, political opinions, religious beliefs, health, sexual orientation, biometric data). If you voluntarily disclose such data in your posts, it is your responsibility.

3. Purposes and Legal Bases for Processing

Purpose Legal basis Data concerned
Account creation and management Performance of contract Identity, contact details, authentication
Provision of the Service Performance of contract All profile data, content, interactions
Management of paid services (Premium subscription, Bulle Avenir registration) Performance of contract Identity, billing data
Management of the Ad Service Performance of contract Advertiser identity, ad content, billing data, aggregated statistics
Content recommendations (general-purpose algorithms) Legitimate interest Declared preferences (interests, language, region). No individual behavioural profiling.
Filtering of content and ads by interests Consent Declared interests, approximate location (30-100 km), age
Service improvement Legitimate interest Aggregated and anonymised statistics
Moderation and abuse prevention Legal obligation + Legitimate interest Content, reports, technical data
Assessment of Bulle Avenir applications Performance of contract Application data, identity, editorial project
Security and fraud prevention Legitimate interest Connection, technical, behaviour, approximate location (30-100 km)
Customer service Performance of contract Identity, contact details, history
Compliance with legal obligations Legal obligation All necessary data
Your rights: For processing based on legitimate interest, you have a right to object. For processing based on consent, you may withdraw your consent at any time.

4. Ads, Advertising, and Personalised Recommendations

4.1. General principle

Bulle may display ads and advertising to fund the free Service. Ads appear in your video feed, filtered according to the same criteria as organic videos. Users who have subscribed to the Premium Subscription do not see any advertising or ads.

4.2. The Ad Service

The Ad Service allows Certified and adult Users to broadcast promotional videos to the Bulle community, using an impression credits system. The full conditions of the Ad Service are set out in the Terms of Sale.

4.3. How content and ad filtering works

Bulle uses a system of filtering by interests and declared criteria:

🔒 DATA PROTECTION ARCHITECTURE FOR ADS:

The Ad Service has been designed to fully protect Users' personal data. Here is how it works:

  • Filtering entirely in-house: the matching between the Advertiser's targeting criteria and User data is performed exclusively by Shabon's servers. No third party is involved in this process.
  • On-device filtering: the final filtering of ads takes place directly on the User's device (phone, tablet), based on the configured criteria. No personal data is extracted, transmitted, or exposed during this process.
  • No data transmission: Advertisers never receive personally identifiable data about Users. They only have access to aggregated and anonymised statistics (total number of impressions consumed, breakdown by age range and geographic area, without any individual identification).
  • No third-party cookies or trackers: no advertising cookies, tracking pixels, third-party advertising identifiers, or external tracking technology is used in connection with the Ad Service.
  • Approximate location only: the location used for filtering is based on the IP address (30 to 100 km precision depending on the geographic area). The User's exact location (GPS, address) is never used, stored, or communicated to anyone.
  • Data not sold: Shabon does not sell, rent, or share any of its Users' personal data with Advertisers or any other third party.

4.4. Managing your preferences

You may at any time:

4.5. Data used and not used for filtering

Data used for filtering:
  • Interests declared by you (cooking, sport, technology, etc.)
  • Age (declared or verified, to comply with regulations and filter inappropriate content)
  • Country (to comply with local regulations)
  • Approximate location (30-100 km) or declared area of interest to promote local producers and services
  • Certification level (Standard, Verified, Certified)
Data NOT used:
  • Name, surname, email, phone number
  • Content of your private messages
  • Sensitive data (health, sexual orientation, religion, etc.)
  • Browsing history outside of Bulle
  • Detailed behavioural data or psychological profiles
  • Precise location (GPS, exact address)

4.6. GDPR compliance

🇪🇺 Our GDPR-compliant approach:
  1. Transparency: You know exactly which interests you have selected and can modify them at any time
  2. User control: You choose your interests and decide what content you wish to see
  3. Internal processing only: Your data is NEVER sold, rented, or shared with third-party Advertisers. All processing is carried out by our servers in Europe
  4. Data minimisation: We only use your declared interests, your age, your country, and your approximate location, nothing more
  5. No tracking: We do not track your browsing behaviour or create detailed profiles
  6. Equal treatment: Ads and organic videos are filtered in exactly the same way
  7. Internal data: Advertisers never see your personal data or even that you individually viewed their ad

4.7. How it works in practice

Example: You select "cooking" and "sport" as interests.

Example for an Advertiser: A local artisan submits an ad via the Ad Service and targets "cooking" + "Paris area" + "18-35 years old".

4.8. For minors and unverified users

ENHANCED PROTECTION:

5. Specific Protection of Minors

STRONG COMMITMENT: Shabon pays particular attention to the protection of minors' data and their online safety, in accordance with the GDPR and French regulations.

5.1. Age collection and verification

5.2. Purposes of age processing

We use your age (declared or verified) to:

Legal basis: Legal obligation (protection of minors) and legitimate interest (user safety).

For full details of restrictions by age and account level, see Section 4 of the Terms of Use.

5.3. Parental consent (ages 13-14)

Minors aged 13 to 14 must obtain the consent of their parents or legal guardians. We collect:

Retention: Parental consent is retained while the minor is aged 13 to 14, then automatically deactivated.

5.4. Usage time monitoring and curfews

To enforce the daily usage limitations and curfews described in the Terms of Use, we automatically collect:

Legal basis: Legal obligation and legitimate interest (protection of minors, addiction prevention)

Retention: This data is retained for 30 days then aggregated anonymously for global statistics.

5.5. Identity verification for Certified accounts

When a user wishes to upgrade to Certified level, we use Stripe Identity and/or France Identité (French government service) for identity verification. These providers:

NO IDENTITY DOCUMENTS RETAINED BY BULLE: Shabon does not store any identity document, selfie, or biometric data. Only a unique identifier confirming that the user has been verified is retained in our systems (for anti-fraud purposes). Identity documents are processed and retained exclusively by Stripe or France Identité, according to their respective policies.

5.6. Enhanced protections for minors

In addition to usage restrictions, we apply:

5.7. Specific rights of minors and their parents

Contact for parents:

5.8. Reporting inappropriate content or suspicious behaviour

Minors, their parents, or any user may report:

Priority email:
Processing within 24 hours maximum.

ZERO TOLERANCE: Any attempt to circumvent protections for minors, inappropriate solicitation of minors, or publication of content harmful to minors will result in a permanent ban and a report to the competent authorities. Shabon reserves the right to initiate legal proceedings.

6. Data Recipients

6.1. Internal (Shabon)

Access limited to authorised personnel:

6.2. Other users

According to your privacy settings:

6.3. Service providers (GDPR sub-processors)

Partners subject to strict contractual obligations:

GUARANTEE: All our sub-processors are located within the European Union or benefit from appropriate safeguards. We NEVER sell your data to third parties.

6.4. Public authorities

Only upon lawful request:

6.5. Advertisers

IMPORTANT - Relationship with Advertisers:
  • Advertisers NEVER receive your personally identifiable data
  • They only see aggregated and anonymised statistics (e.g.: "847 impressions consumed, 62% 18-25 years")
  • The filtering and distribution of ads is carried out entirely in-house by our servers and on the User's device
  • No third-party trackers, advertising cookies, or tracking pixels on our Application
  • The Advertiser does not even know individually who viewed their ad

7. Data Transfers Outside the European Union

We prioritise storage and processing within Europe. Certain service providers may be located outside the EU with appropriate safeguards.

7.1. Safeguards implemented

7.2. Current transfers

8. Data Retention Period

Data type Retention period Basis
Active account data Account lifetime + 30 days Contract
Published content Until deletion + 30 days backup Contract
Private messages Until deletion + 30 days backup Contract
Bulle Avenir application data Duration of the programme + 12 months after termination Contract + Legitimate interest
Ad Service data Duration of distribution + 12 months Contract + Legal obligation
Ad impression credits 12 months after purchase (expiry) Contract
Connection logs 12 months maximum Legal obligation (LCEN)
Billing data 10 years French Commercial Code
Reports/moderation 3 years after closure Legitimate interest
Litigation data Duration of the statutory limitation period Legal obligation

Upon expiry, your data is permanently deleted or irreversibly anonymised.

9. Data Security

9.1. Technical measures

9.2. Organisational measures

9.3. Breach notification

In accordance with Article 33 of the GDPR, in the event of a data breach likely to pose a risk to your rights:

10. Your Rights Regarding Your Personal Data

In accordance with the GDPR, you have the following rights:

10.1. Right of access (Art. 15 GDPR)

Obtain confirmation of processing, a copy of your data, and information about the processing operations.

10.2. Right to rectification (Art. 16 GDPR)

Correct your inaccurate or incomplete data. Directly accessible in My profile > Settings.

10.3. Right to erasure / "Right to be forgotten" (Art. 17 GDPR)

Request the deletion of your data if it is no longer necessary, you withdraw your consent, you object to the processing, the processing is unlawful, or to comply with a legal obligation.

Account deletion:
  • Via the app: My profile > Settings > Credentials > Delete my account
  • By email:

Permanent deletion within 30 days (except for legal obligations). Cooling-off period of 7 days.

10.4. Right to restriction (Art. 18 GDPR)

Request a temporary freeze of processing in certain cases.

10.5. Right to data portability (Art. 20 GDPR)

Receive your data in a structured, readable, and interoperable format (JSON).

Available via: Settings > Privacy with us > Export my data

Timeframe: Your request will be processed within 30 days maximum. A confirmation email is sent immediately. A 24-hour security delay is applied before processing, to protect you in case of a fraudulent request (if it wasn't you, contact us within 24 hours).

10.6. Right to object and withdrawal of consent (Art. 21 & Art. 7.3 GDPR)

You may at any time object to processing or withdraw your consent, directly from the application:

10.7. Exercising your rights

How to proceed:
  • Email:
  • Post: Shabon - DPO, 10 rue de la Paix, 75002 Paris (with a copy of your identity document)
  • App: Settings > About > Contact us

Response time: 1 month maximum (extendable by 2 months if complex, with notification)

10.8. Right to lodge a complaint

If you believe that your rights are not being respected, you may lodge a complaint with the CNIL:

Commission Nationale de l'Informatique et des Libertés (CNIL)
3 Place de Fontenoy - TSA 80715
75334 PARIS CEDEX 07
Phone: +33 1 53 73 22 22
Website: www.cnil.fr
Online complaint: www.cnil.fr/fr/plaintes

11. Amendments to the Privacy Policy

We may amend this Policy at any time, in particular to comply with any regulatory, case law, or technical developments.

Notification of amendments

In the event of a substantial amendment, you will be notified by:

Amendments take effect 7 days after notification. Continued use constitutes acceptance. If you disagree, you may delete your account before the amendments take effect.

Version history: Available upon request to the DPO.

12. Contact and Exercise of Your Rights

For any questions or to exercise your rights:

  • Data Protection Officer (DPO):
  • Customer Service:
  • Protection of minors:
  • Post: Shabon - DPO, 10 rue de la Paix, 75002 Paris

Response times: 1 month maximum (extendable by 2 months if complex, with notification)